To develop and execute marketing plans including advertising campaigns, promotions, social media, email marketing, PR, Grassroots Initiatives with a target of partnerships for arranging 50 (fifty) concerts and events each year.
To drive the fan marketing outreach process, working with local communities and internal teams to drive ticket sales and interest
To manage all paid and trade media – TV, Print, Radio, Digital and Experiential – tracking goal, KPIs - coordinate with internal departments and external agencies
To maintain marketing calendar, project timelines, settlement reconciliations, and post event, recap summaries for Prudential Center concerts and events
To facilitate day of event marketing and logistics
To work with Director on direct market research, competitor analyses, customer service and retention (CRM) monitoring processes and initiatives
To arrange partnership effectively with all internal stakeholders including Group Sales, Public Relations, Premium, Client Services, and Ticket Operations to ensure consistent and constant communication as it relates to new event material
Must be able to multi-task between concurrent assignments, prioritize effectively, and adapt quickly to changing priorities, assignments, and roles.