Job Detail

Job Description

Job Description / Responsibility

• Able to create Strategic Media Planner according to the brief.
• Identifying and understanding target audiences
• Determining the most effective media mix to display ads
• Ability to prepare media plan for Electronic, Press, Online, Digital Media.
• Identify target audiences and understand their behavior and habits.
• Ability to identify Channels, programs time-slot, as per TVR according to target group
• Ability to analyze TV and other media on brand evaluation.
• Ability to work under pressure and provide the job within stipulated period.
• Well experience in utilizing media planning tools like Media Xpress 4 and other matrix.
• Ability to prepare pre and post evaluation of Media Planning.
• Able to evaluate the success of media strategies and campaigns.

Skills Required

• Strategic Media Planner